Birsch, Chapter 4
Ethical Egoism and Ethical Subjectivism

Ethical egoism- claims that to act ethically moral agents should act in their own self interest and maximize benefit for themselves.
"the ethical standard of ethical egoism is that what is good for an individual is what produces a net benefit for that individual, and what is bad is what produces a net harm for that individual." According to ethical egoism there is not a different between what is "good" and what is "good for me." Ethical egoism suggests that everyone should act based on their own self interest.
Morally significant actions are ones that either benefit or harm the particular individual.
There are a few problems with ethical agoism. One problem is determining the consequences and doing the calculations. It is hard to determine whether or not a particular decisions outcomes. Inconsistency is another problem.

Ethical subjectivism- another theory that is focused on the individual. This theory can be used to identify any theory that claims that the emotions or attitudes of individuals are the source of ehtical guidelines. It is ethical to be positive and unethical to be negative.

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